I Can I BB is a contemporary talk show that brings together a group of very diverse – often funny and extravagant – GenZ Chinese to debate various controversial cultural and social topics and dilemma amongst others. The UK qualifier included 3 stages:

Stage 1 - Online Audition: Social media campaign on WeChat & Weibo, attracted 133 contestants signed up. Social coverage exceeded 2.2 million & 1.8k social share. 

Stage 2 - Offline semi-final: Team debating competition in London, attracted 500+ audiences signed up & 270+ live audiences at the event.

Stage 3 - Offline UK final & Fan's event: Individual debating competition in London, 2 VIP guests participated from China. Around 1000 live audiences participated. 

Overall media coverage:

• WeChat posts: 330k+ views
• Weibo: 3.4+ million views, 6.6k+ comments & shares
• Video streaming: 3+ million views

A destination marketing event commissioned by Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism. 

Event included: 1-day outdoor pop-up event, featuring live dancing; a runway show; and interactive booths to promote Qipao Culture for destination marketing, and to produce a promotional video. 

Recruited 150+ staffs, including 25 models, 8 professional dancers, 1 professional singer, 50+ volunteers & 50+ temp staffs.