Sam Xia

Digital Marketing | Integrated Marketing | Marketing Automation | Lifecycle & CRM Marketing | Chinese & English

• Bilingual (English/Chinese Mandarin) marketing and event management professional with 6+ years of experience driving global campaigns for clients including the Chinese Embassy, United Nations, and leading universities.
• Marketing automation, account-based marketing & database management expert, with experience managing contact databases using technical tools such as Acoustic, Google SEO suites, Make, AWS database & Salesforce and strong ability to translate business strategy into tech-based integration marketing solutions.
• Growth marketing & integrated marketing specialist with experience managing end-to-end digital campaigns (email, social media, PPC, online & offline events) and delivering measurable results.
• Event management & marketing expert, managed international-facing events incl. meetings, conferences, live events,
• Highly developed interactive personal skills via both written & verbal communication in both English and Chinese with capability to influence all-level stakeholders; pro-active personality, with good adaptability & a ‘to-do’ attitude.

Actively seeking new roles to leverage professional expertise, strategic thinking and international marketing skills to contribute to a global business.