Sam Xia

Digital Marketing | Integrated Marketing | Marketing Automation | Lifecycle & CRM Marketing | Chinese & English

• Bilingual (English/Chinese Mandarin) marketing and event management professional with 6+ years of experience driving global campaigns for clients including the Chinese Embassy, United Nations, and leading universities.
• Marketing automation, account-based marketing & database management expert, with experience managing contact databases using technical tools such as Acoustic, Google SEO suites, Make, AWS database & Salesforce and strong ability to translate business strategy into tech-based integration marketing solutions.
• Growth marketing & integrated marketing specialist with experience managing end-to-end digital campaigns (email, social media, PPC, online & offline events) and delivering measurable results.
• Event management & marketing expert, managed international-facing events incl. meetings, conferences, live events,
• Highly developed interactive personal skills via both written & verbal communication in both English and Chinese with capability to influence all-level stakeholders; pro-active personality, with good adaptability & a ‘to-do’ attitude.

Actively seeking new roles to leverage professional expertise, strategic thinking and international marketing skills to contribute to a global business.

"I managed and worked with Sam at Times Higher Education and would highly recommend him. He is a great collegiate marketer who always goes the extra mile, and I worked with him on a wide range of marketing activity across the full marketing mix, from automation campaigns, to surveys, to PR/comms and social media including WeChat and Weibo. He is focused on metrics, KPIs and delivering results and is a proactive individual. A fun, supportive and highly knowledgeable team member and we spent many hours working through projects strategically and tactically.

He is very agile and picks up systems working with them to improve processes including marketing automation and reporting. I would recommend him as an asset for any business and if I get the opportunity again, I would love to work with Sam in the future!"

Claire B., Head of PR & Communication, Times Higher Education

"Sam was a true asset to Times Higher Education where I worked with him for many years. He is a highly skilled individual who works incredibly hard to reach, and exceed, whatever is in front of him. Sam is a fantastic team player, always willing to collaborate and share ideas. He played a key role in the success of launching a marketing automation tool, on top of supporting other departments optimise processes. He has a sharp focus on lead generation and constantly wanted to support pipeline growth.

Sam is thoughtful, supportive and brings a positive energy to every meeting. I would highly recommend him for any collaborative role."

Matt M., Head of Digital Marketing, Times Higher Educaiton

"I was lucky enough to have Sam as my line manager when I first started my career at THE. Sam is an exceptional mentor, and took great care to work with me on developing my skill and knowledge. He has certainly played a huge role in my professional development, and making my transition into a new role as smooth as possible.

Beyond his expertise, Sam is a pleasure to work with, and an invaluable resource in the team. Whether it was tackling a complex issue or providing guidance on day-to-day tasks, Sam was always the go-to person for answers and support.

I am very grateful for his tutelage, and his knowledge and support have been incredibly helpful in my professional development. He would be a great asset to any team or organisation."

Siobhan J., Digital Marketing Executive, Times Higher Education